The changes are so big, that they are assessed to be “transformative”. As is true for “change”, “transformation” can be active or passive: Transformation is an act, process, or instance of transforming or being transformed. The crucial point here – Are your playing an active or a passive part? Are you transforming or are you being transformed?
Naturally, driving transformation, we encourage our counterparts to play an active role – the more active, the more engaged the key players are, the better the results of the transformation – and the more fun they will have. Anyone who takes a more laid back approach takes a big, deliberate risk: The risk of losing control over their future. I am sure, you have seen it before. Passive players will be transformed anyway – sooner rather than later.
One note: This does not mean, of course, that anything “new” is great. Many inferior solutions are piggybacking on the “transformation” trend, pretending to be “transformative”, when they are really not. The weaker the solution, the more fuzz the vendor may make about the need for “transformation” to “understand” or “adopt” their solution. Sometimes they are off. Stay critical. Go for your own “active transformation” and look for a powerful solution to support your drive.