The benefits of digitalizing HR are clearly visible at Fuerte Group Hotels. Today, the HR team relies on accurate, real‑time workforce data and streamlined processes that support better decisions and enable the organization’s continued growth.
Travel and transportation
Marbella, Spain
Centralized payroll management, achieving greater control, traceability, and legal compliance.
FUERTEGROUP S.L (Fuerte Group Hotels) is a family-owned company with a strong presence in Andalusia, Spain, and over 60 years of experience in the tourisim sector. Looking to expand nationally and internationally , the company needed to modernize its HR processes, which had started to show limitations in the face of changes in the tourisim sector and increasing competition for talent.
“With SAP SuccessFactors Employee Central Payroll, we achieved more accurate, efficient payroll management aligned with Spanish regulations, improving our employees´ experience”
— María Ceballos, HR Director, FUERTEGROUP S.L. (Fuerte Group Hotels)
Objective
As Fuerte Group Hotels prepared for national and international expansion, the HR department faced increasing pressure to modernize its people management workflows. With more than 2,000 employees across multiple locations in Andalusia and a strong commitment to sustainability and a people‑centric culture, the organization needed HR processes capable of supporting growth while remaining fully aligned with Spanish legal requirements. Their existing systems were fragmented, highly manual, and lacked the real-time insights needed to manage a diverse workforce efficiently. To address these challenges, the HR team sought a modern, integrated HR and payroll platform that would centralize operations, ensure legal compliance, and reduce administrative burden—laying the foundation for a unified, scalable, and future‑ready HR organization


What we achieved together
Since the introduction of the SAP SuccessFactors suite, Fuerte Group Hotels has fundamentally transformed the way it manages its people. What began as a need to modernize fragmented HR processes has evolved into a fully digitalized HR ecosystem that now supports the company’s growth plans both nationally and internationally. With centralized payroll management, HR has gained full control and traceability over processes that were once manual and prone to delays—allowing the team to ensure flawless compliance with Spanish legal requirements.
Automating contract generation, digital signatures, and social security processes has reduced administrative workload and allowed HR to focus on higher‑value tasks. Today, 80% of employees use modern HR tools that improve transparency and enhance the employee experience.
With real‑time access to consolidated workforce data, the HR team now has a stronger role in decision‑making and can plan talent needs more effectively, supporting Fuerte Group’s continued expansion with efficient and compliant HR processes.
Today, Fuerte Group Hotels operates with a fully digital and compliant SAP SuccessFactors HR foundation that streamlines daily processes and supports its growing workforce — proving that modern tools and a clear people‑focused approach can drive efficiency and enable sustainable expansion.
Más fuertes juntos: Provide HCM y Pentos unen fuerzas!
Impulsados por una visión y ambición compartidas, nos unimos para ser aún más fuertes en la prestación de servicios de SAP HCM, tecnología e innovación en toda Europa.
Asesoramiento experto, éxito comprobado: Juntos somos tu partner de confianza para HCM. ¡Conoce más sobre nuestra oferta especializada!
